Fri Jan 1 2010
Your eBay reputation is almost everything you are on eBay - without it, you will find profiting on ebay very difficult. Your reputation is worth as much as every sale you will ever make.
If youve ever bought anything on eBay (and the chances are you have), then think about your own behavior. Buying from a seller with a low feedback rating makes you feel a little nervous and insecure, while buying from a PowerSeller with their reputation in the thousands doesnt require any thought or fear - it feels just like buying from a shop.
A Bad Reputation Will Lose You Sales
In fact, a bad reputation will lose you almost all your sales. If someone leaves you negative feedback, you will feel the pain straight away, as that rating will go right at the top of your user page for everyone to see. Whos going to want to do business with you when theyve just read that you "took a month to deliver the item", or that you had "bad communication and sent a damaged item"? The answer is no-one.
Your next few items will need to be very cheap things, just to push that negative down the page. You might have to spend days or even weeks selling cheap stuff to get enough positive feedback to make anyone deal with you again.
Its even worse if you consistently let buyers leave negative feedback - once you get below 90% positive ratings, you might as well be invisible.
You Cant Just Open a New Account
Besides eBays rules about only having one account, there are far more downsides than that to getting a new account. You literally have to start all over again from scratch.
You wont be able to use all the different eBay features. Your existing customers wont be able to find you any more. Your auctions will finish at a lower price because of your low feedback rating. Opening a new account is like moving to a new town to get away from a few people who are spreading rumors about you: its throwing out the baby with the bathwater.
A Good Reputation Will Get You Sales
When a PowerSeller tells me something, I tend to believe them. They can be selling a pretty unlikely item, but if they guarantee it is what they say it is, then I trust them - theyre not going to risk their reputation, after all. This is the power of a reputation: people know you want to keep it, and they know youll go to almost any lengths to do so.
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